This weekend, I read a Forbes article about the results of a study by sales community stalwart Jim Keenan on social selling, and I was intrigued. We all know that some of the social media sites can help you in your sales efforts but I’ve never really seen any hard data to speak of. It was fascinating to say the least.
Keenan’s firm issued a report on how social media affects the attainment of salesperson quotas. By far the most telling result was that 78.6% of salespeople that utilize social media in their sales efforts outperformed those who weren’t using social media, as reported in 2012. Keenan says that he wasn’t expecting a number that high. Take a look at one of the charts from the results of the study:
Not surprisingly, according to the report, the top sites used for social selling were Linkedin, Twitter, Facebook, Blogging, Google+, in that order. (Google+ lags yet again in another report on utility.)
Interesting Statistics from Keenan’s Results
The data never lies: Social media can positively affect quota attainment… which ushers in an era where Linkedin, Twitter, Facebook, etc. are no longer mildly useful, they are salesperson must haves, as the author so eloquently states.