20 Tips for Personalizing B2B Sales Calls and Emails

While we won’t say that the days of cold calling, auto-dialing, and sending mass emails are over, we will say that when you can personalize communications to your prospects, you stand a better chance of engaging them. Here we present 20 tips for personalizing your B2B sales calls and emails.

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How Are Millennials Changing B2B Sales?

Millennials are quickly becoming most our workforce. In fact, by 2025, they will make up 75% of the workforce. So it’s incumbent upon sales organizations that want to attract top talent from that age group to know how they view the B2B sales profession .

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